- A Lesson in Branding from Paris Hilton
I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."
I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show. But I will say one thing about Paris. She's got branding down to a science.
- Branding: An Revolutionary Internet Marketing Idea?
Are you searching for new, innovative and revolutionary Internet marketing ideas? If so, there is a good chance that you are a business owner.
- The Art of Branding Yourself
Lately I’ve been hearing a lot about the idea of branding yourself. I found an article from Investor’s Business Daily that talks about the Art of Branding Yourself in Business.
- The 3 Main Problems with Branding
With all the doubletalk nowadays about brand strategy and the correct way to go about it, it’s no wonder so many companies are showing signs of brand schizophrenia.
- The Importance of Branding - Can It Really Make a Difference?
As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living.
- Branding 101: Finding the True Purpose for Your Business
What comes to mind when you think of a corporate brand? The Nike “Swoosh.” A slogan like, “You deserve a break today.” But branding is not just for huge multi-national corporations.
- Defining Online Branding - Part 1
Building a brand online is a challenge for any PR and marketer. While the “once you go online, you go Global” assertion is somehow true (when basically anyone on Earth with a PC and Internet access could stumble upon your website), the Web also overwhelms with information.
- Defining Online Branding-Part 2
Online branding is indeed a challenging process, because, guess what: you are not the only one doing it.
- Defining Online Branding – Part 3
How to Brand Online? You know now why is important to brand online: because the Web is an open scene for a Global audience.
- Defining Online Branding - Part 4 - Color Psychology
Color is probably one of the most powerful psychological tools and we are often not even aware of its power. If you didn’t know it by now, the industrial psychology has a special field that studies the in-depth psychology of color.
- Web Branding: Accepting a Helping Hand
Web branding is the skill of taking your product or service and finding ways to provide an emotional connection with the consumer. However, web branding may actually serve a dual purpose.
- Branding Strategy
Branding strategy is an important component of every business. Branding strategy is the most effective way to sell a product/service and to enhance the demand for a product/service in the market.
- Protecting A Logo: One Key to Branding Success
Logos play an important part in marketing and brand recognition. Take, for example, Nike’s “Swoosh,” Mercedes-Benz’s “Star,” or Target’s “Bullseye.”
- Corporate Internet Branding
A corporate brand is an intangible business asset. It's the personification of the organisation, its products and services.
